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5 Reasons To Shop Small This Christmas

‘Small Business, Big Difference’ - that was the battle cry for Small Business Saturday, which bolstered the earnings of millions this year.  Here at nookoo we’re all about independence, and with the festive period just around the corner, there’s no better time to start shopping small. Here are 5 reasons to support the little guys this Christmas.

Finding Something Different

If you’re bored of browsing the same tired gift sets, then shopping small is the way to go.  Independent retailers stock unusual, quirky gifts that you’re unlikely to find anywhere on the high street.  Not only will your present be extra special, you know it’s not something they already own.  For the little one in your life, these patterned pieces by Marmalade Sky are truly unique.

dungareesbanana bib

Thriving Communities

Small businesses put more money back into the local area than their larger counterparts, and can play a pivotal role in building a sense of community.  Earl of East, purveyors of hand-poured candles, are not only a permanent fixture on the London market scene, but share the love with regular creative workshops across the city.

Atlas Cedar Candle Earl of EastSmoke & Musk Candle Earl of East

Investing in Quality

Many small businesses make products by hand, often with years of expertise behind them. Family-run Flensted Mobiles have been perfecting their craft since the 1950s, with all of their products both designed and made in their native Denmark. With credentials like that, you can rest assured that your carefully picked gift won’t be in bits by New Year’s Eve.

Giraffe Mobile Flensted

Supporting A Family

Instead of lining the pockets of a big shot corporation, when you shop small you are supporting small too. For you it may be just another Christmas gift, but it makes whole world of difference to the people behind it. Wildfire Teepees began as a one-woman business, and directly supports a family of 4. How about that for some guilt-free shopping?

Grid Teepee WildfireGrid Storagae Bag Wildfire

Paying It Forward

Small businesses not only contribute to their local communities, but often give back on a much larger scale, donating up to 250% more than the standard big biz.  Built on close links with it’s Indian suppliers, Madam Stoltz supports a New Delhi school, with a fair trade initiative giving straight back to its roots.

Handwoven Pouffe Madam StoltzMacrame Hanging Plant

Behind these reasons are millions of people whose dreams have been built on supporting the small.  If you haven’t quite sorted your Christmas shopping this year, we hope you’ll choose to spend where it counts.  Shopping small is the gift that just keeps on giving.

nookoo x